AET Altai launches a new generation of COB display products NX COB Ultra series at InfoComm China 20

On April 16, 2025, at the high-profile InfoComm China exhibition in Beijing, AET Altai officially launched a new generation of COB display products-the NX COB Ultra series. Relying on chip-level integrated innovative technology, this series of products has opened up a new development path for the LED display field and become a COB product with highly differentiated competitive advantages in the market.

The NX COB Ultra series is equipped with a highly integrated chip independently developed by AET Altai. This chip deeply integrates the traditional logic IC, constant current source IC, and line scan IC modules, directly eliminating the need for receiving and transmitting cards., realizing all-round simplification from hardware architecture to system logic. This innovative technology brings many transformative advantages. It completely bids farewell to the traditional complex sending box and complicated network cable connection methods. Now, with only one HDMI cable, it is easy to connect the signal source to the large LED screen, truly plug and play, greatly simplifying the operation process. At the same time, the technology also optimizes the transmission architecture and successfully achieves zero-delay transmission between the signal source and the display, bringing users a smoother and real-time picture display experience, especially in virtual shooting with extremely high requirements for real-time. In interactive scenes, it can ensure that the picture changes rapidly and can be accurately presented without affecting the user experience at all.

Not only that, compared with traditional COB display products, the NX COB Ultra series has achieved a significant reduction in the number of ICs used. Under the same display area, the number of ICs has been reduced by more than 83%. Take a P0.9 COB module with a size of 150*168.75mm as an example. Traditional COB products usually require 108 ICs to achieve the ideal display effect, while the NX COB Ultra series uses only 16 highly integrated ICs to perfectly achieve the same display level. This significant reduction in the number of ICs directly brings about performance improvements in many aspects. It effectively reduces the product's heating problem, reduces power consumption, and at the same time significantly reduces the failure rate, greatly improves the stability of the system, and successfully solves the signal delay and inter-chip cooperation problems that are easy to occur when traditional multi-chips work together., truly achieves a breakthrough in multiplication performance through subtraction design.

Through technological innovation at the structural level, the NX COB Ultra series has achieved comprehensive upgrades in five core dimensions in terms of product performance and user experience:

1. Transmission architecture upgrade: This series of products does not require a sending box, and the wiring method is extremely simple. Even if you display 4K picture quality, you only need to connect an HDMI cable to achieve plug-and-play, completely getting rid of the shackles of complex network cables. This minimalist wiring design not only reduces wiring costs, but also greatly improves deployment and operation and maintenance efficiency. In addition, the product's built-in video codec module and HDMI direct transmission technology can achieve true zero latency, providing precise adaptation solutions for virtual shooting, interaction and other scenes that require strict real-time picture requirements.
2. Circuit structure upgrade: The circuit structure of the NX COB Ultra series has been greatly simplified, and the number of ICs has been reduced by 85% compared with traditional products. The complexity of the circuit is reduced from the root cause, and the risk of failure is effectively reduced. The stability of the product is significantly enhanced, providing users with more reliable use guarantee.
3. Temperature control and life upgrade: Thanks to the integrated IC design, the heat source of the product is greatly reduced, and the ultimate cold screen effect can be achieved. The temperature in front of the screen can be stably controlled at 30 ° C. The low-temperature operating environment not only helps reduce problems such as color temperature drift caused by high temperatures, but also effectively extends the service life of the whole machine and reduces the long-term use cost of users.
4. Energy efficiency performance upgrade: This series of products is equipped with AET Altai's self-developed driver ICs and intelligent light sensing control systems. While ensuring the same brightness, the overall power consumption is reduced by 35% compared with traditional products. This energy-saving and efficient design not only conforms to the current development concept of green and environmental protection, but also saves users a lot of electricity bills during long-term use, helping to achieve green operation and maintenance.
5. Visual experience upgrade: The NX COB Ultra series supports native 22-bit gray scale and ultra-high refresh rate of up to 7680Hz, which can present extremely silky color transition effects and high-definition and delicate pictures. Its cinema-level image quality performance can fully meet the needs of scenes with extremely high image quality requirements such as professional film and television production and virtual shooting, bringing immersive visual enjoyment to users.

在产品设计方面，NX COB Ultra 系列采用了 16:9 的黄金比例，并与 AT 系列标准化箱体相结合，支持 55 吋、81 吋等标准化尺寸的单箱使用或拼接操作。The product is equipped with dual power supply and dual backup systems, which can meet the diverse needs of both consumer and engineering markets. Its ultra-wide viewing angle of 178 ensures that the picture remains clear and undistorted when viewed from different angles; the high dynamic contrast ratio makes the bright parts of the picture brighter and the dark parts darker, presenting richer details and layers; the application of low-blue-ray eye protection technology can effectively reduce the damage to the eyes caused by blue light, provide users with a more comfortable and healthy viewing experience, achieve accurate restoration of color depth, and allow users to feel more delicate, realistic and immersive visual effects.
Whether it is the strict requirements for real-time and image quality in virtual shooting, the accusation center's need for stability and accuracy of information display, the expectation for efficient communication and clear display in smart conference scenarios, the pursuit of eye-catching and enhanced brand image in commercial displays, or the yearning for the ultimate movie-viewing experience in home theaters, the NX COB Ultra series can provide stable, energy-saving, and professional display solutions to fully meet various needs of high-end indoor displays.

The release of the NX COB Ultra series at InfoComm China 2025 fully demonstrates AET Altai's strong technical strength and innovative breakthrough capabilities in the COB field, and also demonstrates its long-term determination and strategic determination in the high-end LED display market.
Looking to the future, AET Altai will unswervingly adhere to the path of independent innovation and development. Relying on the enterprise academician workstations, industry-university-research collaborative platforms, and the advantageous resources of the entire industry chain layout, we will further promote the standardization + scenario two-wheel drive strategy. Continue to increase investment in research and development, continuously improve the layout of LED comprehensive solutions, contribute to the industry's higher level of standardization and professional development, comprehensively promote the LED display industry to achieve high-quality and sustainable development, and bring more innovation to users around the world., excellent display products and solutions.