Zhouming Technology debuts at the European Image Art Festival: Joy and worry about light display tec

When the circulation of the twenty-four solar terms and the 354 days and nights of light and shadow intertwined in Madrid, Spain, a time capsule written in images slowly unfolded. As an important unit of PHotoESPA A2025, the international photography and visual art event, the audio-visual work "CHINA354" was officially opened at the Instituto Cervantes in Spain. Through 354 short films and multiple high-definition screens, it presents real images spanning 30 provinces in China and lasting 354 days. Supporting this cultural feast are four vertical 2K COB 0.9 optical display products provided by Zhouming Technology. Behind the halo of cultural going abroad, Zhouming Technology is facing the real challenge of declining profits and shrinking domestic market. The growth of overseas business is both a bright spot and a hidden worry about dependence on subsidies.​

Light display technology builds cultural bridges, and the international stage is blooming with China's shadow

Founded in 1998, PHotoESPA A is one of the most important photography and visual art festivals in Spain and even Europe. As a top international platform, it attracts hundreds of thousands of visitors and the global art community and media every year. It is also an important window for the world to understand the cultural image of China. "CHINA 354" is the most representative personal project to date of the famous Spanish filmmaker and experimental imaging artist Luis Cuenca Castro. It is of great significance to visit the festival this time.​

In the main venue of the exhibition, audiences shuttled around in front of the ultra-clear screen. The four 2K COB0.9 products provided by Zhouming Technology faithfully present the natural, social and humanistic stories of China from 2019 to the present with ultra-high definition resolution, low brightness and high gray characteristics, delicate color expression and stability. Whether it is the phenological changes in the 24 solar terms or the daily moments in the streets and alleys of the city, they are accurately restored through light display technology, perfectly echoing the artist's expression of reality and poetry, and are connected into a time capsule about China.​

Yao Jing, China's Ambassador to Spain, attended the opening ceremony and delivered a speech, expressing the hope that this exhibition will open a new window for the Spanish people to understand the real China and enhance mutual understanding and cultural resonance between the two peoples. Carmen Noguero, secretary-general of the Cervantes Institute, also commented that this exhibition is a bridge between countries and between time. This kind of cultural recognition allows Zhouming Technology's technical support to transcend the commercial scope and become an invisible link for cultural exchanges.​

It is worth mentioning that in April 2024, this work was exhibited at the Art Museum of the Central Academy of Fine Arts as the final work of the official series of cultural projects marking the 50th anniversary of the establishment of diplomatic relations between China and the West. At that time, Zhou Ming provided LED light display services for it, attracting the ambassadors of many countries such as Spain visited China and received the attention of international mainstream media such as "Pioneer" and "ABC Cultura". This visit to Europe's top art festivals is not only the second bloom of the works, but also the continuous verification of the continent's bright light display technology on the international stage.​

Technical strength is recognized, but performance concerns cannot be ignored

Zhouming Technology's ability to participate in this international event and create it with world-class art works is undoubtedly an affirmation of the strength of its products. As a representative of its high-end optical display technology, COB 0.9 products meet the needs of art exhibitions for ultimate visual effects in terms of small-spacing display, color reproduction, stability, etc. This technological advantage is the key to its ability to open up markets in the fields of culture and art.​

However, the glamorous international appearance cannot hide the pressure on performance. According to industry analysis data, Zhouming Technology's profit in 2024 has dropped significantly compared with last year, and its domestic market performance has shrunk at a halving level. Against the background of fierce competition and intensified price wars in the domestic LED display industry, companies have to turn more energy to overseas markets, and the growth of overseas business depends to a certain extent on local government subsidies and project support.​

Some industry observers pointed out that Zhou Ming's layout in overseas cultural and artistic fields can not only enhance its brand image, but also gain some policy preferences, but over-reliance on subsidies is not a long-term solution. The core competitiveness of the LED display industry will eventually return to technological innovation and cost control. If new growth points cannot be found in the domestic market, the growth dividends of overseas businesses may be offset by the decline in profits. rdquo;​

Third-party perspective: A way to balance cultural empowerment and business sustainability

Regarding Zhouming Technology's participation in cultural projects such as "CHINA 354", industry reviews are mixed. Supporting views believe that the integration of optical display technology with culture and art is a new trend in the development of the industry. By providing equipment support for international cultural exhibitions, Zhouming not only enhances the brand's international popularity, but also explores a differentiated competition path of technology + culture. If this model can be replicated in more international cultural exchange projects, it is expected to become a new business. Growth point.​

But there are also different voices. An analyst who has long been concerned about the LED industry said: Cultural projects often have large investments and long payback cycles. For companies with pressure on profits, they need to be vigilant about going global in order to go global. Although Zhouming's COB technology is advanced, it faces competition from international giants such as Samsung and LG. How to transform technical recognition in cultural projects into commercial orders is the core issue that needs to be solved. rdquo;​

In addition, the contraction of the domestic market has also raised concerns. The domestic application scenarios of LED displays have been relatively saturated. From large venues to commercial advertisements, market demand growth has slowed down, and Zhouming's halving decline in the domestic market may be related to its product positioning, channel layout or price strategy. If domestic strategies cannot be adjusted in a timely manner, and the long-term development of the company may face risks only by relying on overseas business and subsidies.​

Future outlook: Finding balance in the interweaving of light and shadow

Zhouming Technology's appearance on the international cultural stage demonstrates the strength of China's optical display technology and also provides a model for technological empowerment for culture to go abroad. The story of China displayed through its equipment proves the infinite possibilities of combining technology and culture. If this experience can be applied to more fields, such as digital cultural tourism, virtual exhibitions, etc., it may open up new market space for it.​

At the same time, in the face of performance pressure, Zhouming Technology needs to find a balance between technological innovation and market expansion. On the one hand, we will continue to deepen core technologies such as COB to enhance the competitiveness of our products in the high-end market; on the other hand, we will re-examine domestic market strategies and explore the needs of segmented scenarios, such as the application of Mini LED in home theater and XR virtual production. Display solutions, etc., to make up for the decline in domestic business.​

For overseas business, it is crucial to reduce reliance on subsidies and build a business model of technology export + value-added services. By providing international customers with one-stop services from equipment to solutions, we can increase customer stickiness and transform brand influence in cultural projects into sustainable business benefits.​

Conclusion: Moving forward amidst light and challenges

The light and shadow bloom of Zhouming Technology in Madrid, Spain is a microcosm of China's optical display technology going global. "CHINA354" shows daily life in China through its equipment, allowing the world to see the humanistic temperature behind technology. However, the development of enterprises cannot rely solely on the aura of cultural projects. The real challenges of declining profits and shrinking domestic market remind Zhouming Technology that it needs a more pragmatic strategy.​

In the future, how to transform recognition on the international stage into commercial competitiveness, how to regain growth momentum in the domestic market, and how to balance technological ideals and commercial sustainability will be issues that Zhouming Technology must face. On the road of intertwined light and shadow, only by taking into account cultural empowerment and commercial nature can we make the light of China more lasting.​