Sharp launches a 42-inch e-ink screen poster: it can be displayed even when power is turned off

On March 29, Sharp and e-paper manufacturer EInk Yuantai Technology jointly announced the launch of the ePaper Poster billboard application.

E Ink Yuantai Technology and Sharp started cooperation three years ago, with the goal of combining their respective advantages and contributing to the carbon neutrality era through the popularization of e-paper digital posters. As the first step in this cooperation, Sharp will launch a 42-inch black and white electronic paper digital poster display (ePoster) in the Japanese market in early April 2023.

According to reports, electronic paper digital posters not only consume zero power when displayed, but also use reflective display technology to reflect ambient light to display images. The brighter the environment, the better the display effect.

Japan's Kyodo News reported that the product can be used for in-store logos in retail stores such as clothing stores, as well as evacuation guidance at disaster sites. The expected selling price is about 550,000 yen, or about 29,000 yuan.

Sharp's 42-inch black-and-white electronic paper digital poster display (ePoster) is about 3 centimeters thick and weighs about 8 kilograms. It has a thin and light design. The black and white screen requires up to about 40W of power consumption to drive ink particles when refreshed, and can continue to display even if the power is turned off. For comparison, the LCD screen of the same size manufactured by Sharp consumes 115W.

Sharp said it will use its expertise in the installation and operation of digital billboards, as well as its service network throughout Japan, to replace paper posters in areas previously difficult to install digital billboards with e-paper digital posters.

In the future, cooperation between the two parties will not only focus on developing large size or color e-paper displays, but also plan to develop the e-paper poster market and expand the global e-paper billboard business.