New Vision·Towards the Future| Abbison's 2023 spring conference came to a successful conclusion

On March 21, Beijing time, Abison's 2023 spring conference came to a successful conclusion. Abbison partners and customers from all over the world watched the live broadcast of the conference online to gain insight into industry trends and witness Abbison's new brand strategy and the release of a series of new products.

01 New brand strategy released

Interpret the way to brand development

The development of LED display technology promotes application and scene innovation. With the trend of gradually increasing industry concentration, the power of the brand has become increasingly prominent. At this press conference, Abison released its latest brand strategy to explain the way to brand development to the global market.

In 2023, Abison will promote the 1+3 category brand strategy, forming a new brand matrix with parent brand + category brands AbsenLive, Absenicon, and AbsenCP, deeply explore vertical industry characteristics, focus on creating advantageous categories, and meet the target market segments with more professional products and solutions. Diversified application needs.

02 New products of three major categories of brands unveiled

Deepen the influence of vertical market segments

As a category brand under Abbison, AbsenLive is committed to providing LED display products and services for the high-end rental market and virtual production and xR stage fields, integrating virtual and reality to infinitely empower stage creativity. With the strong recovery of the global performance market, the release of the new JP Pro series and FL series under the AbsenLive brand will add more brilliance to more performance stages around the world.

As early as June 2018, Abison launched iCon's high-end conference display solution, which has grown into the Absenicon brand ever since. Absenicon is a smart large screen of more than 100 inches developed to solve the problems of complex installation and maintenance of traditional LED engineering screens, intelligent interaction and lack of ecological software functions. It focuses on conferences, education, and consumer markets, and is committed to becoming a standard production and life tool in the digital economy era. The Absenicon X series and Absenicon C series widescreen products released this time further improve Absenicon's product layout. Among them, the Absenicon X series adopts flip-chip COB packaging technology, which has achieved a great leap in product appearance, image quality, functions, system, etc.

As the pioneer of brand complete machines in the LED display industry, Abison is committed to eliminating chaos in the industry, eliminating safety hazards caused by counterfeit products such as modular splicing screens, and promoting long-term sustainable development of the industry. Based on this, the AbsenCP brand came into being, interpreting the quality of the whole machine with a minimalist design. It was praised in the China market as soon as it was launched, and was quickly welcomed by the Arafi market. With the global release of the AbsenCP series of products, more users at home and abroad will enjoy the ultimate consumption protection brought by the brand's complete machine in the future.

03 Layout COB display technology

Continue to optimize and improve product power

The development of COB technology is a revolutionary event in the LED display industry. Abison has been actively reserving layout since 2016, and its products have performed brilliantly in domestic and overseas markets. As the application of micro-pitch LED displays is accelerating and the COB market is booming, Abison's team continues to explore and optimize and upgrade COB products that have been well received in the global market to better meet user needs. At this press conference, new COB products such as CL V2 and KLCOB V2 made wonderful appearances and attracted much attention.

Compared with the CL generation, the CL V2 has greatly improved in terms of image quality, energy consumption, thinness, flatness, and maintenance convenience. The maximum brightness after CL V2 correction can reach 1200nit, perfectly displaying the HDR10 effect, bringing art-level image quality, and can cover the application needs of control rooms, conference rooms, studios, corporate lobbies, luxury residences and other scenes.

As Abbison's new professional COB display product, KLCOB V2 is equipped with a number of image quality black technologies, making the image as bright and agile as you can see it with your own eyes, and improving the image expression to an unprecedented level. At the same time, it is also Abison's thinnest product at present. The weight of a single box is only 4.3kg and the thickness of the box is 39.8mm, which can effectively reduce the burden of disassembly and assembly and improve the user experience.

This conference provided an in-depth interpretation of Abbison's latest brand strategy to the world. It also focused on displaying Abbison's latest products and achievements in cutting-edge areas and key market segments of the industry, and won unanimous praise from customers and partners around the world. In the future, Abison will continue to be guided by market demand, accelerate the construction of category brands, promote the integration of LED display technology with more industries and scenarios, and work hand in hand with global partners to make the world bloom with true brilliance!