Changhong released 8K high brush Mini-LED TV

On March 10, Changhong led the industry in releasing China's first 8K high-brush Mini-LED Q9K MAX pilot TV, setting a new benchmark for immersive senses with its four super capabilities: super image quality, super display, super audio-visual, and super chip. At the same time, Changhong TV has become the first TV brand to be honored as a leader in the entire 8K industry chain with its full-link 8K overall solution in hardware, software, content, and industry.

Big screen is a development consensus, and 8K is a battleground

"Many people have misunderstandings about the significance of using 8K TV. In fact, the larger the TV size, the larger the difference between the pixel density units of 8K and 4K pictures. The improvement of resolution is to maintain the same clarity in a larger size picture. Therefore, even if it is a 4K film source, it will be clearer on an 8K display. quot; Guo Meide, President of Aowei Cloud Network, said that ultra-high definition has always been the direction pursued by the TV industry. The current rapid development of 5G networks and national policy guidance have created good external conditions for the development of 8K TV in my country. With the continuous development of ultra-high definition video industry, the 8K industry will become more mature.

As early as 2019, relevant national departments pointed out the overall technical route of 4K first and taking into account 8K. With favorable policies, 8K TV has become a development signal and promoted the continuous upgrading of the industry. At the press conference, Hao Yabin of the video association released the "8K Whole Industry Chain Leading White Paper"(hereinafter referred to as the white paper) on behalf of the industry. The white paper closely follows the industry's technology hotspots and comprehensively combs the development status of my country's 8K industry through authoritative data from multiple parties. Establish 8K entire industry chain leading standards including hardware, software, content and industries.

Market competition emphasizes speed and timing. Those who are one step ahead can often take the lead in winning. Changhong has already taken the lead in occupying the Daping +8K highland.

In 2020, Changhong took the lead in releasing five 8K TVs at one time in the industry through global live broadcasts, inviting users to enter the 8K era together; in January 2021, Changhong CHiQ Q8K won the 54th International Consumer Electronics Exhibition CES 5G+8K Innovative Intelligent Internet Technology Gold Medal Award; In October 2022, Changhong's flagship new product 8K UMAX Giant Screen Theater was the first in China to obtain the authoritative certification of the Global 8K Association. It can be said that every step of Changhong represents the development trend of imaging technology. Feedback to the market, as of January 2023, Changhong 8K TV's domestic market share is as high as nearly 90%, ranking first in the industry (derived from 2022 AVC online data).

"A new feeling, beyond the shocking feeling brought by Cai Changhong

"Against the background of national promotion of 8K, Changhong has always driven development by innovation, driven by 8K display applications and innovation, and created multiple unique value products for users. quot; Wu Dinggang, deputy general manager of Sichuan Changhong Electric Co., Ltd. and general manager of Changhong Meiling China, said that Changhong has launched this new product in response to the new consumer demand in the large-screen era. It is believed that under the support of the cornerstone of Changhong's 5G ecological complete home appliances, it will surely bring users a better experience.

Because of this, Changhong won the 8K Full Industry Chain Leadership Award at this press conference. quot; Changhong is committed to empowering TVs with the ultimate experience. The 8K high-brush Mini-LED TV launched today has four super capabilities: super image quality, super display, super audio-visual, and super chip Li Chunchuan, general manager of Changhong Multimedia Industry Company.

Specifically, with the support of 8K Mini-LED high zoning, 1.5 times the backlight zoning of the ordinary Mini-LED is achieved, achieving pixel-level accurate light control, and the contrast between light and dark is broken through, which further improves the image quality;16000+Mini microcrystalline chips control light More precise, more efficient, more sensitive, and more vivid color contrast;1000+nits XDR can accurately capture details in the dark and restore what is seen in the real field of view; optical lenses have stronger light penetration, making the picture more realistic and natural;Gamma curve light control environment control light, making the color of the picture more realistic and delicate. In addition, the four superpowers of super image quality, super display, super audio-visual and super chip jointly protect the user's sensory experience more immersive.

At the press conference, Sichuan Changhong, Beijing Radio and Television, and Emei Film Group signed a strategic cooperation agreement on 8K content. In the future, the three parties will carry out all-round and in-depth cooperation in hardware, content, technology, communication and other fields, and build a cross-border integration approach. Complementing advantages, forming a win-win situation, and vigorously promoting the development of 8K.

At the same time, Changhong's 100 cities, thousands of stores and tens of thousands of users 8K championship pilot operation was officially launched. Li Wei, general manager of Changhong Electric Co., Ltd., announced on the spot that Changhong Q9K MAX new products will be piloted! With the launch of the first batch of new Changhong Q9K MAX pilot version, it is bound to sell well across the country, bringing users a new experience that shocked the senses and opening a new round of competition in the industry!